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Hard Rock Hotel, London

Hard Rock Hotel, bedrooms




Edmund Bell fabrics are used throughout the Hard Rock Hotel in London.  The 900-room hotel is the Hard Rock’s first hotel in the United Kingdom and opened its doors in Spring 2019.

Built in one of London’s most iconic locations – on the corner of Oxford Street and Park Lane – the hotel puts guests just steps away from the very best London has to offer.



Internationally recognised as a world-class entertainment and lifestyle brand, Hard Rock Hotels offer stylish and contemporary design (hardrockhotels.com) and what better way to do this than with a bespoke design using Edmund Bell’s Printlab service in collaboration with the Hard Rock design team.

Specified to supply curtain fabric for all 900 bedrooms, designers at Edmund Bell were tasked with creating a blue Ombré effect design, fitting the brief of cutting-edge décor, cool tones and modern design. The design was to be printed onto the chosen base fabric; flame retardant Venus dimout together with an FR blackout lining offering 100% light exclusion. These were then paired with an FR white slub sheer to add an element of privacy without blocking out the light during the day.




Printlab bespoke printing service

VENUS base fabric


9012 SLUB sheer