Art Deco

Art Deco themes ……how come…… and why so inspirational?

Art Deco is hugely influenced by the geometric forms of Cubism and machine-style forms of Constructivism; so plenty of angular forms and straight lines. Also called “style modern”, the movement in decorative arts and architecture that originated in the 1920s developed into a major style in western Europe and the US in the 1930s; hence Great Gatsby. Characteristically the style relies on bold design, clear lines, vibrant colours and patterns.



Geometric shapes feature prominently throughout all aspects of the design process and this is evident through building design and architecture, to jewellery, to fashion and interiors. Cubism and Italian Futurism were painting styles that preceded the Art Deco movement.



Art Deco materials included stucco, concrete, smooth-faced stone, and terracotta. Steel and aluminium were often used along with glassblocks and decorative opaque plate glass.



Colours in Art Deco are striking and bold with a lot of contrasts. Bright and deep yellows, reds, greens, blues and pinks mix well with silver, black and chrome. If you want something softer, try creams and beiges which were also often used in living rooms, dining rooms and bedrooms.



To summarise, Art Deco, short for “ArtsDécoratifs”, is characterized by rich colours, bold geometry and decadent detail work. Having reached the height of its popularity in the 1920s, ’30s and ’40s, the style continues to bring in glamour, luxury and order with symmetrical designs in exuberant shapes.



These 1920s sources of interior inspiration were a key influence in the development of the inherently flame retardant SOHO CLUB woven collection, mixing metallic effect yarns with flat blocks of colour and incorporating lines to enhance the decadence of the glamour around the Deco era. The combination of scale and geometric pattern in this collection bring infinite new possibilities to classical expressiveness, which are all very indicative of this extravagant period.



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