We’re delighted to introduce our new brand identity, developed in-line with our positioning as a key partner in the global interior furnishings sector. The structure and style of the Edmund Bell brand has been updated completely, to achieve a ‘look and feel’ that represents our market-leading position. This new brand focus ensures consistency across all […]

Art Deco and Gatsby, major 1920`s sources of interior inspiration were a key influence in the development of the SOHO CLUB collection, mixing metallic effect yarns with flat blocks of colour and incorporating lines to enhance the decadence of the glamour around the DECO era. The combination of scale and geometric pattern in this collection […]

Art Deco themes ……how come…… and why so inspirational? Art Deco is hugely influenced by the geometric forms of Cubism and machine-style forms of Constructivism; so plenty of angular forms and straight lines. Also called “style modern”, the movement in decorative arts and architecture that originated in the 1920s developed into a major style in […]